Fear motivates individuals to take action to reduce their apprehension about health issues (Kim Wittle, 1992) Factors influenced fear appeals - Perceive Susceptibility - Perceive Severity / Perceive Threat
Fear motivates individuals to take action to reduce their apprehension about health issues (Kim Wittle, 1992)Factors influenced fear appeals- Perceive Susceptibility- Perceive Severity / Perceive Threat