BusinessWeek targeted 5.8 millon readers worldwide every issue. The readers per copy were approximattely 5.98 per issue. BusinessWeek's audience wad made up of 67% male and 33% female. The median age of a reader was 44 years. Fifty-five percent of readers graduated from college, the median household income was 88,381, and 43% of readers were in professionnal/managerial positions.