Some PFD review ideas involve “transformational technologies”—concepts or
applications that are not yet proven. While this should not disqualify an idea from
consideration, it does mean that it is likely to take a significant amount of time and money
to bring the idea to fruition, and there is a significant risk that it will never be
implemented. The company sponsoring the PFD review needs to decide whether to
make this type of investment in research and development.