A motivated and qualified workforce is essential for any company that wants to increase productivity
and customer satisfaction. In this context, motivation means the willingness of an individual to do efforts and
take action towards organizational goals. The challenge for any manager is to find the means to create and
sustain employee motivation. On one hand, managers should focus on reducing job dissatisfaction (working
conditions, salary, supervision, relationship with colleagues), while on the other hand should use motivating
factors such as achievement, recognition, responsibility and the work itself.