In the spectrum of customer expense theme parks especially the Regionals are on a par with comparable levels of entertainment the basic admission prices at Disney animal kingdom and sea world in Orlando were a bit over $60 in the summer of 2006 whereas regional parks such as Hershey in Pennsylvania and six flags great adventure in new Jersey were charging about $40 or 35 percent less In 2006 regional parks especially began to offer new discounts designed to bolster attendance that had been flat or down in recent years In General though theme park prices although costlier than going to the movies were well below that of a Broadway show and not unlike prices paid to attend professional sporting events moreover visiting a theme a theme park usually involves a full day worth of entertainment where the other activities are of much shorter duration