Punnett and Shenkar (2007) found that some people believe media and popular
multinationals have driven a cultural convergence through the proliferation of
McDonalds, KFC, t-shirts, blue jeans, CNN, and the World Wide Web (p. 482). Eitzin
and Zinn (2006) claimed that "global culture, on the other hand, is de-ethnicized and
deterritorialized, existing outside the usual reference to geographical territory. It is
created and sustained by the media, corporate advertising, and the entertainment
industry" (p. 8). Increased communication opens easy access for people around the globe
to communicate and learn more about each other (p. 8). Punnett and Shenkar (2007)
proposed, "In contrast to the convergence argument, many believe that cross-national
differences continue and are equally important, if not more so today" (p. 482). The
research of Eitszin and Zinn (2006) demonstrated that "the global culture is not as
uniform and universal as it would seem" (p. 8).