Smith and Kelly (2006b) highlighted that the main targets of the
wellness tourism market are post-World War II baby boomers (people
born in the year after the end of WWII became 60 years of age
in 2006) and women. The demographics of age are associated with
increased opportunity for market services and products oriented
to tourism and leisure (Nazareth, 2007). The older adult market is
becoming increasingly attractive for the tourism and leisure industry
(Hsu et al., 2007; Hunter-Jones and Blackburn, 2007).