When I’m thinking of ideas, I try to focus on simple, direct visual ideas that are easy to understand and will make people laugh,
no matter what country they’re from. These two goals are my top priority.
Once I come up with an idea, the first thing I do is draw a picture and show it to my daughters,
and we move forward with shooting based upon their reaction to it.
It’s a little away from the original question, but for example, I play creatively with my kids and try to do creative things as presents for birthdays in my family,
so really I suppose I try to keep a creative spirit in my daily lifestyle and not just limit it to my work.
I feel like this allows me to the try new ways of expressing my creativity at work.