The evolution of cloud computing over the past few years is potentially one of the major advances in the
history of computing. However, if cloud computing is to achieve its potential, there needs to be a clear
understanding of the various issues involved, both from the perspectives of the providers and the consumers
of the technology. While a lot of research is currently taking place in the technology itself, there is an equally
urgent need for understanding the business-related issues surrounding cloud computing. In this article, we
identify the strengths, weaknesses, opportunities and threats for the cloud computing industry. We then
identify the various issues that will affect the different stakeholders of cloud computing. We also issue a set of
recommendations for the practitioners who will provide and manage this technology. For IS researchers, we
outline the different areas of research that need attention so that we are in a position to advice the industry in
the years to come. Finally, we outline some of the key issues facing governmental agencies who, due to the
unique nature of the technology, will have to become intimately involved in the regulation of cloud
computing.
©