One unconventional place advertisements are popping up is in doctors’ offices. In some doctors’offices, pharmaceutical companies advertise products on everything from boxes of tissues to the paper covering the exam table. Doctors get free products, and the advertisers get the consumer’s attention. Similarly, advertisements are becoming more common in schools. “Free” products such as book covers and educational posters are off ered by companies so that the company can advertise on these materials. In the U.S., a company called Channel One broadcasts a ten-minute news program followed by two minutes of commercials each day in 350,000 schools. Because the schools show these news programs, the companies give them thousands of dollars worth of much needed audiovisual equipment.