Starting with Cony, Brown, Moon, and James, these characters, who each represent different personalities, have been a huge hit in Asia. In Japan, LINE’s kawaii characters are broadcast on TV in cartoon form and can also be found for sale as plush toys, T-shirts, and other merchandise. Take the pictured screenshot as an example. Expressing our sincere goodbyes to friends using stickers can be that fun.
LINE also has games to entertain its users. One of its more popular games, LINE Pop, is popular not just in Japan but also Thailand and Taiwan. So much so that it even has tutorial videos on tips and tricks to get more points.
Hyunbin told me that LINE’s recently released manga content has been successful in Japan and the company has plans to bring it to other parts of the world.