Project assignment and performance evaluation have been addressed as two important and separate research issues in project management. This
paper develops a new performance-based approach for integrating the project assignment and the performance evaluation processes in a projectbased
organization. An objective-oriented preference-based assignment process is developed to assign a project to a project manager. An optimal
project assignment model is developed to maximize the total weighted contribution value of all new projects to the organizational objectives. An
efficiency-based evaluation process is developed using data envelopment analysis to measure the relative performance efficiency of the completed
projects and of the project managers. The approach provides a proactive mechanism for facilitating objective-focused management of projects. The
outcomes of an empirical study conducted provide managerial insights in assigning projects to project managers and in evaluating the performance
efficiency of both projects and project managers.