Recommendations and referrals, the other construct of SCCs,are likely to play an important role on social commerce intention.Research shows, in an online context, as customers cannot experience the products or services, consumers should rely more onother consumers’ experiences such as their product recommenda-tions (Senecal & Nantel, 2004). In a high street shop, customersspend their time in store and interact with the staff whereas in anonline shop it is a major challenge to create an online store whichis socially rich (Kumar, Novak, & Tomkins, 2010).