Interpersonal ignorance is not bliss; it’s frustrating! Berger contends that our drive to reduce uncertainty about new acquaintances gets a boost from any of three prior conditions 3
1. Anticipation of future interaction: We know we will see them again.
2. Incentive value: They have something we want.
3. Deviance: They act in a weird way.
Heather hooks you on all three counts. You know you’re going to be dealing with her for the next few weeks, she can make you or break you financially