Subsequently, his passion for travelling, discovering others and for the world of events, led him to three years with the well-known luxury concierge service John Paul. Within the luxury department, he pampered uncompromising customers, offering masterful solutions for simple to more unusual requests. As he acquired the rigor so greatly appreciated by luxury professionals, “prestige” and “quality” gradually became his catchwords. This background trained him in the codes of luxury and perfected his understanding of “turnkey” tailor-made events.