The “Soft” Side of TQM
The investigation of the “soft” side of TQM resulted in the identification of nine (9) key principles most commonly found in quality management literature (Table 2). The first of these principles is that TQM, in contrast to previous quality management initiatives, involves everyone in an organization. It is widely accepted that the increase of employees’ participation in the overall quality strategy brings an increased flow of information and knowledge, and contributes in the "distribution of intelligence" to the bottom of the organization for resolving problems (Powell, 1995). As Morgan and Murgatroyd (1997) note, the “total” element of TQM implies that every organizational member is involved in quality improvement processes. In addition, Oakland (1989) points out that “… [TQM] is essentially a way of organizing and involving the whole organization; every department, every activity, every single person at every level” (p. 14).
The “Soft” Side of TQMThe investigation of the “soft” side of TQM resulted in the identification of nine (9) key principles most commonly found in quality management literature (Table 2). The first of these principles is that TQM, in contrast to previous quality management initiatives, involves everyone in an organization. It is widely accepted that the increase of employees’ participation in the overall quality strategy brings an increased flow of information and knowledge, and contributes in the "distribution of intelligence" to the bottom of the organization for resolving problems (Powell, 1995). As Morgan and Murgatroyd (1997) note, the “total” element of TQM implies that every organizational member is involved in quality improvement processes. In addition, Oakland (1989) points out that “… [TQM] is essentially a way of organizing and involving the whole organization; every department, every activity, every single person at every level” (p. 14).
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