Useful Food Co., Ltd. One of Thailand's leading snack manufacturer, was set up on 2nd July 1984 and launched its first product - spiral potato snack brand "POTAE". In 1985 - 1986 the company has introduced many new products to the market i.e. "PAPRIKA" potato base snack, "CORNAE" crispy corn snack.
In 1989 the company expanded to confectionary line and established subsidiary company named Unichamp Co., Ltd. for manufacturing cookies and potato chips. Filled cookie brand "DENMA", assorted cookie brand "MATINEE" and potato chip brand "KOB KOB" were launched in the market during 1990 - 1992.
In 1993 the company had success in developing a new product line and are proudly to be the first Thai wholly owned company in producing breakfast cereal brand "DONAE". While development is continuously performed, in 1995 chocolate cereal bar brand "DONAE BAR" had been launched to the market. Chocolate cookie brand "ZOO ZOO" and butter biscuit brand "WINNAE" were introduced in the market in 2000 and 2003 respectively.
Nowadays, the snack line still enjoys success. POTAE EXTRA, HOYAN and KOB KOB FRITES are the newest products introduced to market in 2010 by Useful Food Co., Ltd. while cereal nugget brand "DONAE BLOG" from our cereal line was also launched in the same year. All products are being very popular in the market.