Most of popular prime-time TV
dramas in Korea are produced by
outsource production companies.
Therefore, there are a lot of freelance
production companies in Korea. However,
the researcher chose Olivenine Co.,Ltd as
a sampling target of this study because
Olivenine is a big company which
produced well known TV dramas such as
Jumong (MBC, 2006) and Hwangjinyi (KBS,
2006). Moreover, the recent merger
between Olivenine and KT company is also
a model of synergy between content
company and telecommunication company
as well.
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