Adding value is a consumer-oriented
concept: consumers need to know about it, knowledge will make
them feel closer to the product and the perception of low risk will
allow them to make a responsible choice. Hydrocolloids are used in
food products to thicken, gel and/or stabilise; but it would be very
useful to remind or tell consumers that hydrocolloids help during
manufacturing processes (improving textures and giving better
product behaviour during packing), increase shelf life (preventing
crystallisation and syneresis or improving freeze/thaw stability)
and preserve product properties during heating or microwaving.