One important consideration is to what extent the whole product range of the company should be on show at a trade fair. In order to review the product mix, it is necessary to be aware of the current market cycle of the product or specific market that is to be displayed. The range can be extended if desired in order to be able to offer an even better presentation at a trade fair where a new product – a trade fair launch – is to be shown. The product design should be up-to-date and thus easily marketable; the same applies to the packaging. Should the companies product be branded merchandise or should there be trade marks used, this must be explained