Over the last decades, meat industry has enforced strong measures towards establishment of effective traceability systems to preserve food safety and quality from farm to fork (Shackell, 2008). As a response to consumer demands for healthy food with distinctive qualities, high added-value meats from different game animals are becoming increasingly popular worldwide. The main motivations towards consumption of game meat products are: i) the particular texture and flavour of the meat, ii) the low fat and cholesterol content, iii) the lack of anabolic steroids or other drugs, and iv) the attraction of some people for the experience of eating new and exotic delicacies (Hoffman and Wiklund, 2006 and La Neve et al., 2008). However, as a consequence of the tremendous profit that results from selling cheaper meat as meat from more profitable and desirable species, fraudulent misdescription of game meat products is becoming a common practice among unscrupulous processors who apply deceptive practices on the products they are selling (Brodmann, Nicholas, Schaltenbrand, & Ilg, 2001).