Luke Lucas is an incredibly talented and impressive typographer, graphic designer and art director from Melbourne, Australia. He is also cofounder of the creative agency Lifelounge as well as co-creator of Lifelounge Magazine. Some of the clients he has worked for include Esquire Magazine, JOIA Magazine, Elle Canada Magazine, NY Times, Nike and many more.
Q1. What inspired your passion for design and who has been there supporting you from the beginning?
My inspiration has come from a variety of source of the years but in terms of my original interest in design I would have to say that growing up as a skater in the 80s had an enormous effect on me. I used to spend hours pouring over skate magazines, and couldn’t get enough of the graphics created by the likes of Jim Phillips and VCJ.
Q2. Have you always aspired to be graphic designer, or did you ever dream of following a different path?
I’m not sure it’s something that I ever necessarily aspired to be. Although I had an interest in graphics and design growing up I don’t remember ever consciously thinking I would eventually have a profession in the field. It’s something that I just sort of fell into. While I was in art school in the mid 90s, together with my best buddy we started an inline skating magazine (which we eventually went on to produce 8 editions and distribute around the world) but at the time knew very little about design theory or even how to use the tools. It was more about representing a culture in a way that made sense to us more so than it being about design.
Q3. How do you feel about the your industry today?
I think it’s an incredibly interesting time… never before have we had so much access to information and inspiration and through technology the vast array of tools we have at our disposal to assist in communicating our ideas we could never have dreamed about a decade ago.