Planning typically starts with a vision and a mission. Then managers develop a
strategy for realizing the vision and mission; their success and progress in
achieving vision and mission will be indicated by how well the underlying goals
and objectives are a chieved. A vision statement usually describes some broad set
of goals— what the organization aspires to look like in the future. Mission
statements too have stated goals— what the organization aspires to be for its
stakeholders. For instance, Mars, Inc., the global food giant, sets out five mission
statement goals in the areas of quality, responsibility, mutuality, efficiency, and
freedom. Thus, goals are typically set for the organization as a whole and set the
Planning typically starts with a vision and a mission. Then managers develop a strategy for realizing the vision and mission; their success and progress in achieving vision and mission will be indicated by how well the underlying goals and objectives are a chieved. A vision statement usually describes some broad set of goals— what the organization aspires to look like in the future. Mission statements too have stated goals— what the organization aspires to be for its stakeholders. For instance, Mars, Inc., the global food giant, sets out five mission statement goals in the areas of quality, responsibility, mutuality, efficiency, and freedom. Thus, goals are typically set for the organization as a whole and set the
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