In the year 2016, Easy Buy had change the communication method of Umay+ Card through TVC from dramatic to story to focusing on the advantages of Umay+ card. From to change new concept TVC in year 2016 , We find that customers can recognize and remember the messages to communicate through TVC and also can remembered that the advertising of the "Umay+". From this reason,we want to use tvc "Light in the dark " in 2017.