In fact, many click-and-mortar companies are now having more online success than their click-only competitors. A recent ranking of the world’s 10 largest online retail sites contained only one click-only retailer (Amazon.com, which was ranked number one). All the others were multichannel retailers. For example, number two on the list is Staples, the $24 billion office supply retailer. Staples operate more than 2,240 superstores worldwide. But you might be surprised to learn that more than half of Staples’ North American sales and profits come from its online and direct marketing operations. In fact, whereas Staples’ brick-and-mortar store sales in North America have been flat or declining over the past two years, online and direct sales have soared 46 percent.