In current pop culture really strong not only among American teens only. Starting from the consumption of so-called 'fashion' Utilisation of fashion and the use of celebrities. Spread around the world, be it Asia, Europe, Africa, Australasia, Maria, to be recognized in the same group. We will find the news in newspapers and on television during the news frequently. Which is often seen in the media, whether television drama series, movies and magazines to benefit the many individuals and groups. The opportunities created by the transformation of the culture of youth. The current focus on pop culture more evident from the goods and services. The marketing strategy used to penetrate this market as well. The market today is a more energetic.