In 2004 Apple was given a Lifetime Achievement Award for Product Placement by Interbrand's brandchannel.com website. But that doesn't mean the company's product placements have resulted in huge sales. Abram Sauer from branchannel.com think Apple's market share (about 2% of the world computer market) is low for a company whose products were promoted so much on screen. He says this "raises huge questios" about product placement, and that "... at worst, product placement doesn't really work at all