Lincoln is starting to suck more people out of corporate America and universities and get them to come out to the plains," Reiser says. Last year the city began Startup Weekend events, putting teams through a 54-hour crash course in launching a business. "Welcome to the Jungle" is an open-mic event at the Fuse CoWorking space in the city's Haymarket District, where members of the community can practice pitches, ask questions or promote their companies. And each Thursday morning, Crescent Moon Coffee hosts informal entrepreneurial gabfests that attract about 40 regulars.