The report context includes the physical and psychological environment of the communication exchange. Many reports are transmitted routinely with little thought about the context in which the message will be received. Many businesspeople, for example, feel burdened by the plethora of emails they face every day. Many of those messages evidence little concern for the physical or emotional context in which the message will be received. But effective communicators send their report, whether written or electronic, to arrive at a time and place that will encourage the reader to give full attention to the message.