The definition of "Perception" has many different meanings. For example Mowen and Minor (Mowen and Minor. 1998:63) give the meaning of Perception that refers to the process that individual exposure information and understanding the information and explained that the person will receive information through the sensation. People will pay attention to things and understand the meaning of it. And Assael (Assael. 1998:84) give the meaning of Perception that refers to the process that people choose, composition, and interpret things out to the meaning and understand. And further explain that stimuli will contribute to get more recognition. And further explain that stimuli will contribute to get more recognition. If the stimuli have the following characteristics: Consistent with past experience of the person, Consistent with the current beliefs of individuals, Not very complex too, Reliable, Related to the necessity or the current requirements and Do not cause fear and anxiety.