United Airlines (UAL) was forced to merge with Continental Airlines because of anemic strategic planning. It was a $3-billion merger with about 1,200 jets and more than 86,000 workers.
Sadly, after eight decades, UAL’s logo became history. The Continental logo remains.The merger entailed a mega review of 2,000 policies and procedures.
UAL’s loading procedure prevailed — for the fastest-possible boarding time — window passengers seated first, and aisle passengers seated last.