Our study investigates
commercial enterprises on Australia's Great Barrier Reef (GBR);
commercial enterprises in the formal tourism sector in Phuket,
Thailand; and informal enterprises in Phuket, Thailand. In particular,
our study identifies: 1) The common and unique characteristics
associated with the resilience of reef tourism enterprises in
Australia, formal reef enterprises in Thailand, and informal enterprises
in Thailand; 2) The differences in the levels of resilience
between formal and informal sector enterprises in Thailand, and
enterprises on Australia's GBR; 3) The theoretical and management
implications of the commonalities and differences between the
three reef tourism sectors for strengthening enterprise resilience.