Business. Courtney N. Boerstler is a Ph.D. candidate in marketing at the University of Oregon’s Lundquist
College of Business. Lisa M. Ellram is the James Evans Rees Distinguished Professor of Distribution in the Farmer School of Business’s marketing department at Miami University in Oxford, Ohio, and currently serves as the coeditor-in-chief for the Journal of Supply Chain Management. Comment on this article or contact the authors at smrfeedback@mit.edu.