nature's ability to provide resources and life-support services.
•
In this perspective, sustainable development means improving
the quality of human life while living within the carrying capacity of supporting ecosystems».
Sustainable development is a normative concept that embodies standards of judgment and behaviour to be respected as the human community 'the society' seeks to satisfy its needs of survival and well-being [1; 8].
Among the many ways this concept has been defined, the simplest and most fundamental is:
«the ability to sustain» or put another way, «the capacity to endure». To endure socially,
it is necessary to transform the markets — «both how we produce and consume,
and the very ways in which we define and measure value and progress» [1; 8].
This is a big challenge, and not just for business and economics. It is a call for massive social,
political, technological, cultural and behavioral transition.fossil fuels;
Environmental and social issues as well as corporate governance are meant by sustainability.
And it is impossible to ignore these issues because they positively correlate with future
long-term returns.
Let's consider the environmental and social issues in international business first. Determinants of population ageing are among the most important problems to learn.
Substant widespread population ageing is a process known as the «demographic transition» in which mortality and fertility decline on the regular basis. The report [9] involves the illustration of global trends in population ageing and provides us with a range of figures of the ageing process. The report clearly
demonstrates that:
population ageing is unprecedented, without parallel in human history — and the twenty-first century will witness even more rapid ageing than did the century just past;