The main objective of the study is to get insight in the knowledge representations of complex financial products in novices and experts and in the effectiveness of the reasoning and decision making strategies that are used to solve problems in the finance domain.
It is not known how and why consumers make decisions on finance. How is knowledge about money, debt and personal finance represented in novices and experts; and if and how do ideas about debt and money influence decisions on household finance? The study aims to obtain insight in these questions by investigating novices and experts on 4 cognitive aspects: representations, decisions making, knowledge and communication on finance.