Eco-friendly fashion is something I’ve always felt strongly about. You have to create demand so the customer base will grow. We’ve been doing organic for years in my own collection, in my lingerie and with the Adidas collaboration. We touch on it across the board. I think it’s a bit more sincere to do that. It’s part and parcel for us as a brand.
But on the Stella McCartney website, the language around sustainable practices is limited and vague. Under a short section titled “Stella McCartney & the Environment,” the company says that it uses a clean energy provider in its stores, offsets its carbon footprint usingcarbonneutral.com, and books its taxi journeys through an environmentally friendly car service. Compared to the corporate social responsibility sections of other major fashion brands, these seem like token efforts.
And while making a bag out of faux leather instead of real leather is certainly kinder to animals, is it necessarily a more sustainable approach?
Eco-friendly fashion is something I’ve always felt strongly about. You have to create demand so the customer base will grow. We’ve been doing organic for years in my own collection, in my lingerie and with the Adidas collaboration. We touch on it across the board. I think it’s a bit more sincere to do that. It’s part and parcel for us as a brand.But on the Stella McCartney website, the language around sustainable practices is limited and vague. Under a short section titled “Stella McCartney & the Environment,” the company says that it uses a clean energy provider in its stores, offsets its carbon footprint usingcarbonneutral.com, and books its taxi journeys through an environmentally friendly car service. Compared to the corporate social responsibility sections of other major fashion brands, these seem like token efforts.And while making a bag out of faux leather instead of real leather is certainly kinder to animals, is it necessarily a more sustainable approach?
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