The marketing strategy which would best work is relationship marketing.
This includes a variety of options for more efficiently reaching the targeted audience
Depending on the audience UPS selects from a mix of tactical options including direct mail, e-mail/online applications, and telephone to increase the products and services per customer.
UPS has fair prices and they still make a profit for the company by not overpricing items which makes customers continuously want to buy their services.
People have access to UPS online, in the UPS stores, their shipping centers and there are drop boxes around the different neighborhoods.
Having their services available in so many convenient locations helps them stay on top and ahead of competitors