Unless prematurely terminated pursuant to the foregoing Clause 13, this Agreement shall become effective on the date hereof and remain in effect thereafter for as long as the JV Co. is in existence and each or the parties hereto continues to be a shareholder in the JV Co., unless otherwise agreed in writhing by all the Parties. In the event of any changes in the shareholding ratios among the Parties, then the Parties shall separately discuss and determine the contents of this Agreement to their mutual satisfaction.