Taiwan is a major producer of computer hardware and
semiconductors in the world market. Beginning in the second
half of the 1990s, Taiwan’s IT industry faced a challenge in preserving their position in the global production network
while relocating their manufacturing activities to China. E-commerce played an important role in this restructuring
process. In the PC industry large firms are driven by international brand marketers to adopt e-commerce systems
thereby increasing the speed of orders, production and shipping cycles. E-commerce systems helped Taiwanese firms not
only connect to their international buyers, but also coordinate with their upstream suppliers across countries more effiently and quickly [14,64]. A case study on Taiwan’s PC and IC industries find similar industry factors as well as rules
established by local industry leaders effect B2B e-commerce adoption [12]. Chen [12] also found that CRM was an important motivation of e-commerce adoption in the IT-related industries that he studied.