In its last report on the developments of the Italian press, the Federazione Italiana Editori Giornali (FIEG) gave a complete, yet alarming, overview of the so-called crisis of print media in Italy. The report, La Stampa in Italia 2007-2009, is a precious tool to understand “one of the most critical periods” [1] of the publishing industry and to discover why this period of recession is taking place. After touching upon various causes of the crisis, the FIEG provides trends and numbers about the declining revenues, sales, readers and workforce of newspapers and periodicals – thus making clear the current difficult situation of the Italian print industry.