It is staggering to believe that in little as two short
decades, the evolution of the Internet and social
media has taken place right before our very eyes. It
was only in 1991 that the World Wide Web became
public, only 15 years since Google was created and
only nine years since Facebook was invented in a
small Harvard dorm room. We now live in a world
where wondering about the unknown is often followed
by the phrase "Google it" and people feel as though
they have lost their right arm if they don't have their
cell phone at the other end of it. The majority of
teenagers would find it hard to believe that when I was
at high school, Facebook simply didn't exist (and I'm
only 27 years old). There are now 1.5 billion users of
social technologies in the world, and that number
continues to grow (Chui, et al., 2012). In fact social
media has been the fastest adopted media technology
in history.