The implausible event was that the child had a rectal enema for constipation. This event was chosen by the researchers because it is similar to sexual abuse in that it is embarrassing and involves touch. An earlier study had shown that it was more difficult to plant a false memory that involved touch. The researchers found that many more of the children remembered the plausible event than the implausible event. Of 39 children, 17 recalled being lost in the mall, and four recalled the rectal enema