information flows exist between various sections of tourism industry and various agents in tourism. Figure 1.1 models these flowers by identifying the agents which receive and produce information and the connections between them. Three main agents receive and produce travel information -they are suppliers, travel intermediaries and travellers as show in the centre of fig.1.1. Travellers (whether you they be Pleasure,business,group,free and independent travellers (FITs) or any type) require information in the form of product information in the form of product information, schedules, fares, rates, availabilities and bookings. They can acquire this from either Traci intermediaries (travel agent, tour operators, corporate travel agencies or other speciality chandeliers), or directly from the supplies. In return, the intermediary or the supplier needs information on the traveller or create the reservation. These information flows are represented by the horizontal arrows in Fig. 1.1