But that is not all. A number of other considerations are contained
within the two outer circles of the wheel. These include such things as
country of origin, business partnerships, and category or industry image,
among others. All of these must be considered for each target audience
group – communications channel combination. And within each target
group, there could be segments; and various channels of communication
themselves are comprised of multiple delivery vehicles (think of just the
alternatives available with mass media alone, which is only a single communication
channel).