McDonald’s sells 17 hamburgers every single second in the United States alone. I account for at least 13 of them. As a broke, hungry design student, it often feels like I spend more time in the drive-thru at McDonald’s than sleeping in my own bed. When given the assignment to re-package an existing product, naturally my mind and my stomach immediately went to McDonald’s. The true challenge quickly became clear to me. I had a find a way to balance the conflicting halves of myself as a designer and as an avid McDonald’s consumer. The childlike half of myself saw this as an opportunity to create a delightful adult Happy Meal. The empathetic problem-solving half of myself longed to find a solution to universal issues that exist beyond the packaging, but with the culture in which we purchase and consume (or more accurately; inhale) Big Macs. - See more at: http://www.packagingoftheworld.com/2015/07/mcdonalds-big-mac-student-project.html#sthash.2xDlT9qj.dpuf