Weakness
- Location merchandising away from the nearest community.
- The number of consumers have less than producers because they are not located in the Community.
- Lack of business management Financial and accounting systems as standard. Given the lack of data showing production status .And that the financial management decisions accurately and efficiently.
- There are limited funds
- Relatively little publicity
- The goods must be fresh each day, making time to buy a new one every time you do.
- The raw materials produced in the city away from the nearest point of sale. Cause restrictions in the production of goods on sale.
- Counterfeit products easy because the process is not complicated.
OPPORTUNITY
- No stores in the same category. The behavior of people like to go to Doi Saket exchange for new food. Fresh. Fast.
- Easy access to targeted customers