Ours company research about lifestyle of consumer; from the research found that nowadays people have the haste lifestyle and want the comfortable thing. Therefore, the effect of human behavior changed, it makes people have few time for breakfast. Most of consumer interest in the eating food that conveniently and quickly, which Thai BBQ pork with sticky rice is the good answer. As Thai BBQ pork with sticky rice is popular food in Thailand because it conveniently to eat and easy to buy, then it makes Thai BBQ pork with sticky rice like a main food of Thailand. So, Moo Seab Mai Co., Ltd. have an idea to adds the choice to consumer by adding flavors of Thai BBQ pork and color of sticky rice, because Thai like new things, don't like the original.