Spice Is Right was established in 1990 in Boston, where it began importing exotic spices and cooking sauces from India and China. The company distributes these specialty foods to ethnic food shops, cafés, and restaurants across the country. In addition to its Boston head quarters and warehouse, the company has a distribution center in Elizabeth, New Jersey. Spice Is Right currently employs over 100 people, has dozens of suppliers, and trades in hundreds of ethnic and exotic foods from all over the world.