Employee training and involvement are linked to profitability, and employee satisfaction
is linked to customer satisfaction. As such, airlines should focus on training the empathetic
personnel who are in direct contact with passengers, such as at gates and while boarding aircraft.
Human resource management practices should be in place to improve employee job satisfaction
in order to improve job performance and, by extension, customer satisfaction (Parast and Fini,
2010). In pursuit of ‘profitability, airlines have reduced workforce, training, and, possibly
employee morale; airlines may be sacrificing long-term organizational health for short-term
gains. The development and training of frontline airline employees will allow to not only meet,
but exceed passengers' expectations, thus creating a basis for satisfaction and, therefore,
8
competitive advantage. The caveat, however, is that there may be a no “win-win” situation here;
there is a possibility that the more often a passenger flies, the more the passenger may come to
expect from the airline, leading to ever-increasing costs to meet frequent passenger’s needs and it
is possible that no amount of empathetic care can compensate for the reliability that can not be
controlled.
Employee training and involvement are linked to profitability, and employee satisfactionis linked to customer satisfaction. As such, airlines should focus on training the empatheticpersonnel who are in direct contact with passengers, such as at gates and while boarding aircraft.Human resource management practices should be in place to improve employee job satisfactionin order to improve job performance and, by extension, customer satisfaction (Parast and Fini,2010). In pursuit of ‘profitability, airlines have reduced workforce, training, and, possiblyemployee morale; airlines may be sacrificing long-term organizational health for short-termgains. The development and training of frontline airline employees will allow to not only meet,but exceed passengers' expectations, thus creating a basis for satisfaction and, therefore,8competitive advantage. The caveat, however, is that there may be a no “win-win” situation here;there is a possibility that the more often a passenger flies, the more the passenger may come toexpect from the airline, leading to ever-increasing costs to meet frequent passenger’s needs and itis possible that no amount of empathetic care can compensate for the reliability that can not becontrolled.
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