At Taco Bell we put our customers front and center, delivering excellent customer service, innovative and delicious products and value. In 2013, we ranked #6 on the QSR 50 list, were named Ad Age “Marketer of the Year,” and reached over $1 billion in sales of Doritos® Locos Tacos. “Live Mas®” is more than a company tagline; it’s a way of life at Taco Bell.